Tutto’s CEO, Cássia Aulísio, took part of StartSe’s “Learning Experience” program in San Francisco, at the Silicon Valley (California, USA).

To showcase this trip and share her learning from the program, Tutto’s team decided structure the publication of this content on the agency’s social media.

I was responsible for the creation of a seal with which we would visually sign the posts, using the Golden Gate Bridge and an airplane as symbols, and referencing passport stamps.

It was agreed to also create a new visual standard to be used in this series of posts, to differentiate them from the regular posts from the agency. For that, I chose to use a gradient from blue to orange over the photos, referencing the sunset that often is shown in photographs from this location. A border with the same gradient was also used in the posts, to further differentiate them.