Dra. Anna Dominguez Bonh is an pediatric doctor specialized in Down Syndrome. She was already using the name “Pediatria UP” in her medical practice and had and logo with a hot air balloon - making an association with the idea of “UP” in opposition with “Down”, for her understanding that this diagnostic does not need to be received with sadness.

I then develop a new logo for her, using a hot air balloon in a more stylized manner, and including an element representing the 3 chromosomes associated with the syndrome, per her request. The prevalent colors (blue and yellow) are also typically associated with the syndrome.

After the new logo was approved, I also designed cover for her social media and some other assets, digital and for printing, such as: digital card, PPT template, pediatric ebooks, vaccination cards.