JEQUITI SENSI

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Client: Jequiti

Agency: Pellegrini Creatori

Creative Director: Denilson Silva

Art Director: Denilson Silva e Flávia Takacs

Business Director: Alexandre Pellegrini

Customer Service Representative: Alexandre Pellegrini

Approval: João Novicov e Daniela Vieira


In 2013/2014, Jequiti was looking forward to releasing a new line of products. The agency Pellegrini Creatori was responsible for the whole graphic project at the time, starting with the naming of the new line. Our whole team worked on that as well as in designing and refining the logo. I was more directly responsible for designing the packaging for the soaps of the line, as well as the concept that was later applied to their product catalog.